How has your experience in New York and Europe influenced your approach to creative direction in Brazil, particularly with Miss Pará Earth and other major competitions?
My creative identity starts with the profile of each person or artist, because each one is a unique being.
What unique challenges and opportunities do you encounter when showcasing the beauty and fashion of women from the Amazon region to an international audience?
My life as a model since I was little influenced me in the field, trained as an architect and urban planner, opening my horizons to fashion and the arts.
Can you share your creative process when working on large-scale events like Miss Pará Earth? How do you ensure that the event stands out on both a national and global stage? stimulating creativity by creating unique pieces to be presented on women of different beauty.
How do you integrate the cultural richness of the Amazon into your fashion productions and creative projects? the process always begins with the study of the typical beauty of the chosen miss, then the study of fashion in the world is what can be used that matches the physical appearance and a given contest.
With your extensive background in producing artists and models, what qualities do you believe are essential for success in the fashion and beauty industries?
The change is really fast, but it is always focused on old pieces and designs for the current ones, you have a large elaborate collection continually providing trends.
In what ways do you adapt your creative direction to align with the evolving trends and demands of the international fashion scene? the work needs to be collaborative and detailed, from the main color being worked on at the moment to the design.
How do you balance the commercial aspects of beauty pageants with the cultural and artistic integrity of the Amazon region? Feedback does not always need to be positive, as people with new things take time to adapt, so perhaps the correct response is negative feedback and then a change in people's thinking.
What role does sustainability play in your work, especially given the environmental significance of the Amazon region? you need to know where you want to go and what goals will be met, the brand will always align with this objective.
How do you manage the coordination of multiple high-profile events and productions while maintaining your creative vision? the most requested project was in Hawaii with 40 degrees of heat in a completely uninhabitable place. but of course always having calm and energy to create your identity wherever you are.
What has been your most memorable or impactful project to date, and how did it influence your career moving forward? When you are different and unique there will always be people who don't understand at first, calm and quality work resolves the issue and shows the way.
In your experience, how do beauty and fashion intersect with social and environmental responsibility, particularly in the context of your work with Miss Pará Earth? diversity must always be present, we must include them at all times, there is no piece or design just for one type, this relationship makes you be on the top shelf.
What are your future aspirations for your career, and how do you envision the role of Amazonian beauty and fashion evolving on the global stage? creative production is currently associated with various areas of our lives, the internet and social networks have evolved many and led us to create even more, the moment and unite everything.
Consultancy: Ruhan Sacramento @ruhansacramento
Photographer: Fernando Pinheiro @nandopinheiro_
Catwalk: Marcelo Matsuura @marcelomatsuura
Creative Director: Lucas Camisão @lucasccamisao
Stylist: Lucas Barros Stylist @lucas.barrosoficial
Makeup Artist: Leticia Campos @lecambeauty
Model: Cecília Nóbrega @ceciliaanobrega_
Producer: Luiz Urbano @imluizirbano
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